August Special coming to UK for first time (and Assisi drinks next week)

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The thing I was most excited about doing with our new PS Showroom (other than picking carpet colours, obviously) was helping brands come to London. Doing a pop-up is not cheap or easy, so helping someone do so affordably and with local advice is appreciated. We certainly appreciate it when we do ours with J. Mueser in New York.

Assisi are coming to London for the first time next week – Friday to Sunday – and we will have some drinks on the Thursday evening to welcome them. Do come along if you’d like to see the tailoring outside of an appointment, and get a look at our very-much-work-in-progress showroom. Those drinks will be from 6pm-8pm, at 37 Harley Street.

I’m now pleased to say that the American shoemaker August Special will also be coming to London at the end of March, during our next Permanent Style pop-up from March 26th-29th.

Quite a few readers were interested in August Special after we covered them here, but I know it’s always hard to order shoes remotely with uncertainty over sizing, so I suggested to the founder Joseph that he could come over with a size run. He’s also going to offer to pay duty and taxes to readers that come along.

Here are the details:

August Special will be at the Permanent Style pop-up, Wednesday March 26th to Saturday 29th
11am to 7pm, 10pm to 6pm on Saturday
Orders will be shipped when Joseph returns to New York, received probably second week of April
Readers attending will have to pay shipping, but duties and taxes will be covered by August Special, so a decent discount

The shoes that will be coming are:

A full size run of the Augie Loafers across the Type-S, P and new Goodyear-welted GP models
That’s US sizes 7-13
Selected sizes of the chukka boots, covering the various colours including three new ones
Other samples of new designs, including potentially a lightweight travel shoe and a sandal. Not to order now, but to get a preview of ahead of release later

The plan is not for Joseph to do regular trunk shows in the UK. This may be a one-off. But we wanted to give all readers that were unsure of sizing the opportunity to try them and a better idea in person.

See you next week at Assisi. Oh and we went for ‘Italian stone’ for the carpet. Constructive criticism will be entirely ignored.