00:00:00: Introduction
00:00:33: Why bother?
00:01:24: The 3 ideas…
00:01:30: … 1: position yourself as a peer
00:02:42: … 2: go further with your follow-up
00:03:29: … 3: build connections that they care about
00:04:26: Final thoughts
Helen Tupper: Hi, it’s Helen from the Squiggly Careers podcast, and you’re listening to one of our Squiggly Shortcuts. These are shorter episodes that we release every Thursday, and they’re focused on a very specific situation which we think can help you in your Squiggly Careers. And today, I want to talk about how to stand out with senior stakeholders. This could be your manager, it might be somebody else in the business who has influence over your impact. And there are some simple ways in which we can stand out more with these people that are going to have quite a significant impact on our career.
So, the first thing I guess to talk about is why; why bother; why do we need to put our effort into standing out with these people? Well, like it or not, people that tend to be more senior can offer us support. So, they might have access to projects that we want to go on, or they might have influence over roles that we want to go into, as well as the support, so the experience we could get through them. They can also give us sponsorship. So, those people could potentially be the door openers for your development. And also, they’ve probably done some things that you might want to do. So, senior stakeholders are probably more experienced than you, and therefore they are brilliant people to learn from. So, support, sponsorship and learning are kind of pretty powerful payoffs from building better relationships with these people. But how do we do it? How do we stand out with these people so that we can start building better relationships?
I’ve got three ideas which I would love you to start thinking about what this might look like for you. So, the first one is to position yourself as a peer. Now, let me explain what I mean by this one. When you are talking to somebody who is more senior than you, sometimes we kind of hold that hierarchy in our head and it affects how we talk to them, because we might think that we are less than or not as important as them. And so, from the outset, you’re not engaging with them in a really curious and conversational way. Whereas if you go into the conversation and you’re not thinking, “This is a senior person that I should be scared of”, but if you’re actually thinking, “What would it look like if I was to position myself as a peer; what questions might I ask; how might this feel more conversational, rather than I feel like I have to present and be perfect for this person?”
So, whenever I’m doing this, and I have this all the time with people that come on the podcast, and who I think are, you know, they’re really senior stakeholders in the world of Squiggly Careers because of the research that they might have done, it’s not really helpful for me to hold that in my head. So, instead I think, “Position yourself as a peer”. What questions do you ask? How do you demonstrate curiosity? How do you try and find points of connection? That’s what works well for me. So, that’s the first one.
Second idea for you is to go further with your follow-up. So, you know with a senior person, you might have some time with them, and then you might send them an email afterwards and say, “Thanks for your time, really appreciate it, found it really useful”. That’s a follow-up. But if you want to stand out, I’d recommend you go further with your follow-up. So, think about what could you share that might be useful for them. Show that you’ve done some work with their words. So, if you’ve had a chat with them and they’ve given you an idea or they’ve shared an insight, think, “How could I turn that into something that could be more useful? Could I create a quick presentation, or could I experiment with something in AI and show them what I’ve generated?” That will make you stand up. So, it’s rather than just a thank you, it’s like the, “Thank you, and…” that we want to get used to doing with these particular people.
Last, but not least, I would say build connections that they care about. If you can find out what their particular priorities or passions might be, maybe they’re really interested in, I don’t know, young female leadership, or maybe they’re particularly interested in performance and efficiency, or maybe they’re a massive advocate for AI. Whatever it is they are passionate about or is a priority for them right now, think about who you could connect with inside, or especially outside of your company, that could become useful for them. So, I would start to think about networks that you might want to spend time in. I would start maybe connecting with people who do roles in those areas, but in other companies. And those connections can be really valuable to that senior stakeholder. I’ve done this several times with innovation networks, for example, when I was doing roles in big companies, I brought those connections into the companies to share insight. And it was a really unique value that I could add.
So, three different things that you can do to stand out to your senior stakeholders. First of all, position yourself as a peer. A lot of that is about your own reframing in those conversations. The second, go further with your follow-up, make sure you’re adding value, think, “Thank you, and…” And the third one, build some connections that they care about. If this is a topic that you would like to learn a bit more about, we’ve done a much longer episode on it. It’s episode 334 of the Squiggly Careers podcast. So, you can either just search for that on our website, amazingif.com, or we’ll put the link in the show notes. Thanks a lot. We’re back again soon.