Lately, Instagram seems to be the most innovative social media because of its new features such as being able to publicly comment on other users’ stories, frames, and threads. The emergence of these new features has also led to the emergence of third-party tools that offer users to do “something unique” with these features.
One of Instagram’s most widely used new features is the Instagram Story Viewer. This is a development of Instagram Stories, an Instagram feature that appeared first, exactly 8 years ago. Even today, Instagram Stories is the most used Instagram feature and even most users prefer to update their stories rather than upload photos or videos permanently.
Instagram Stories is a feature that allows users to share within a time limit (24 hours), while Instagram Story Viewer is a feature that allows users to see who has seen their stories. So the two are inseparable.
Why Instagram Story Viewer is Important
Instagram Story Viewer by instanavigation gives users an insight into how popular they are or how important they are. The reason for this is because the more popular someone is, the more people want to see what they share. The more likable someone is, the more people will want to engage in their content. The insights that Instagram Story Viewer provides in many cases determine the user’s future behavior.
Instagram Stories are a great way to share short moments that you feel will catch the attention of many people. Today there are approximately half a billion Instagram users who upload their moments on Instagram Stories every day. After they upload usually a few moments later they swipe up to see a list of their contacts who have seen what was uploaded. Please note that the list of viewers is organized based on the users who interact the most with the uploader. Thus the list can be used as material for analysis of viewer behavior and preferences with regard to uploaded content. Furthermore, the impact of their Instagram Stories can also be estimated.
Instagram Story Viewer Affects Engagement
It has been mentioned above that the Instagram Story Viewer feature makes it easy for users to estimate the behavior and preferences of viewers with regard to uploaded content and in the world of social media, follower insights are everything, especially if social media accounts are used for commercial purposes. In the context of social media-based marketing, ensuring that the content to be uploaded will attract the attention and engagement of followers and potential followers is very important. Audience engagement in cyberspace often leads to purchases and the more engaged people are with content promoting a product, the more likely the product is to sell.
The Role of Instagram Story Viewer for Influencers and Brands
For any influencer, Instagram Stories is the most effective medium to maintain a relationship with followers and each influencer is unique as each of them has followers with interests that cannot really be considered the same. Cosmetic influencers may have followers with similar characteristics but not identical. By uploading content on their stories and seeing their followers’ reactions to the content, influencers can realize what content or more specifically what products their followers are most passionate about.
For brands, this insight will be very useful if one day they decide to hire one of the influencers to market their products. For example, they can avoid hiring the wrong influencer. The mistake of hiring an influencer can result from a variety of factors, one of which is not realizing what the followers of the hired influencer are actually passionate about. When brands consult with several influencers about their followers’ behavior or engagement, mistakes in hiring influencers can be minimized. Brands can decide to hire the influencer that makes the most sense, in the sense that their followers are likely to be enthusiastic about the product.
Instagram is the most innovative social media in recent years and many experts predict that in the future it will further refine its features. For marketing experts, that means changes (development) to the Instagram Story Viewer and many of them expect more granular data, instead of just showing who has seen the uploaded content.
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