6 Best Mobile Marketing Software: My Review for 2025

Choosing mobile marketing software isn’t just about finding a tool that works; it’s about finding one that works for you. 

Whether you’re driving re-engagement through in-app messaging, scaling SMS campaigns, or optimizing multichannel workflows, the right platform can directly impact your KPIs, such as user retention, conversion rates, and lifetime value.

But not every tool fits every team. Some platforms excel at push notifications but lack depth in personalization. Others offer robust segmentation but fall short in multichannel orchestration or actionable reporting. That’s exactly why I evaluated the best mobile marketing software in hands-on workflows. I compared their capabilities, evaluated their strengths and gaps, and analyzed G2 reviews to uncover how they perform.

The result: a curated list of tools that don’t just check boxes, they solve problems. Plus, G2’s AI Marketing Mind 2025 Report highlights why teams are turning to AI-powered solutions to automate repetitive tasks, streamline multi-touch nurturing, and optimize engagement in real time.

If you’re ready to choose a mobile marketing platform that fits your business goals, let’s dive in.

6 best mobile marketing software for 2025: My top picks

SoftwareBest forStandout featurePricing
InsiderOmnichannel personalization and customer journey orchestration AI-powered segmentation, predictive intent, and real-time engagement across web, app, email, and messagingPricing on request; Free trial available
BrazeCross-channel messaging and campaign automationDynamic segmentation, Canvas Flow (drag-and-drop journey builder), and real-time behavioral triggersPricing on request; Free trial available
CleverTapRetention-focused mobile marketing and lifecycle analyticsRich user analytics, cohort tracking, and A/B testing integrated with messaging channelsPricing on request for advanced plans; Free trial available
TextedlyEasy-to-use SMS marketing for growing teamsHigh-volume texting, keyword opt-ins, and unlimited custom contact groupsStarts at $26/month for 600 texts; Tiered plans available
AttentiveSMS and mobile messaging for e-commerce Text-to-buy, personalized promotions, and deep Shopify integrationPricing on request; Free demo available
AppsFlyerMobile attribution and campaign performance analyticsGranular attribution data, fraud prevention, and robust partner integrationsFree plan available; Premium pricing on request

These mobile marketing platforms are top-rated in their category, according to G2 Grid Reports. I’ve added pricing details to help you compare more easily.

6 best mobile marketing software I recommend

To me, mobile marketing software is the control center for creating customer moments that actually stick. It’s where push, SMS, in-app messaging, and email all come together — not as siloed blasts, but as coordinated conversations. The best platforms help me send the right message to the right user at the right time without guessing what might work well.

What separates great mobile marketing tools from the rest isn’t automation or campaign volume. It’s how quickly they help me recognize when engagement is slipping, identify who’s falling off, and take action to fix it. I don’t want to juggle five tools or rebuild segments manually. A great platform already knows my audience, adapts to behavior in real time, and makes it easy to respond with relevance.

Because at the end of the day, that’s the whole point: connection. Whether I’m nudging a user back into the app or driving urgency during a promotion, I want a system that makes it easier to act with context.

How did I find and evaluate the best mobile marketing tools?

I spent weeks evaluating mobile marketing platforms, narrowing down the best options based on features, ease of use, pricing, and real user feedback. I also used AI-driven research to analyze software updates, buyer preferences, and common challenges to ensure these recommendations are as accurate and helpful as possible.

 

In cases where I couldn’t personally test a tool due to limited access, I consulted a professional with hands-on experience and validated their insights using verified G2 Reviews. The screenshots featured in this article may be a mix of those captured during testing and those obtained from the vendor’s G2 page.

 

Each tool on this list is reliable, easy to use, and built to help create personalized experiences, engage users across channels, and drive meaningful action, whether you’re focused on in-app messaging, lifecycle campaigns, or B2C re-engagement. My research and analysis are also based on real-time buyer sentiment and the proprietary G2 Scores awarded to each of these mobile marketing solutions.

What makes the best mobile marketing platform: My criteria

Instead of chasing long feature checklists, I focused on what matters in real marketing workflows. From my research and conversations, these are the criteria I kept coming back to:

  • Speed to launch and optimize: Speed is mission-critical. I looked for platforms that make it fast to launch campaigns, test variations, and optimize performance without requiring dev support or endless setup time. Whether you’re building a journey, sending a push notification, or tweaking an SMS sequence, the best tools reduce lag between insight and action.
  • Segmentation and targeting power: The ability to define and reach the right audience came up in nearly every conversation. I prioritized platforms that support behavior-based triggers, real-time segmentation, and dynamic personalization so you’re not just sending more messages but smarter ones that actually convert.
  • Cross-channel coordination: Push, SMS, in-app, email — it’s all connected. But not every platform handles multichannel well. I looked for tools that make it easy to coordinate messaging across channels, avoid overlaps, and deliver a consistent experience. Bonus points if they support orchestration flows that respond to user actions in real time.
  • Analytics and campaign reporting: Marketing without measurement is guesswork. I favored platforms that surface results quickly, show which messages are driving outcomes, and let you slice data by channel, audience, or event. Granular delivery metrics, revenue attribution, A/B test reporting, and conversion funnels were all things I looked for.
  • Personalization at scale: Templated blasts don’t cut it anymore. I looked for platforms that let you insert dynamic content, reference past behaviors, and adapt messaging to different audience segments without needing to hard-code logic. Some even use AI to optimize send time or message variation based on user behavior.
  • Scalability and performance: Some platforms are great for startups, but start to creak when message volume spikes or audiences grow. I prioritized tools built for scale: They can handle millions of messages, adapt to complex logic, and maintain performance across campaigns without dropping key signals.
  • Usability for marketers: Not every team has a dedicated mobile engineer. So I looked at how easy it is for marketers without a technical background to build journeys, adjust flows, and monitor performance. Drag-and-drop builders, visual automation tools, and clear UX were huge differentiators here.

After evaluating 15+ platforms, I narrowed it down to the 6 best mobile marketing tools. Each one stands out for different reasons, but all of them align with the needs of mobile-first marketing teams.

The list below contains genuine user reviews from the mobile marketing software category. To be included in this category, a solution must:

  • Enable the user to reach consumers through their mobile devices
  • Reach users through web browsers, push notifications, and in-app or in-game ads
  • Provide templates or design platforms for mobile ad campaigns
  • Track interaction data related to each advertisement
  • Be compatible with or offer proximity analytics software that helps target ads

*This data was pulled from G2 in 2025. Some reviews may have been edited for clarity.  

1. Insider: Best for omnichannel personalization and customer journey orchestration 

After digging into Insider’s feature set and reading through G2 reviews, the appeal really clicked for me. This isn’t just a tool for sending SMS or emails — it’s a full-stack mobile marketing platform built for segmentation, dynamic content, geo-targeting, predictive audience building, and coordinated campaigns across web, app, messaging, and more. And if you’re trying to personalize at scale, it’s one of the strongest I’ve come across.

The segmentation engine stood out most to me. Marketers talk about how easy it is to target audiences based on behavior, geography, lifecycle stage, and past interactions, then build campaigns that reflect those details. I also saw praise for AI-driven predictive segments, which help marketers identify churn-prone users or high-value audiences without endless manual setup.

Insider’s personalization and automation tools came up frequently, too. People mentioned using dynamic content blocks, interactive widgets, and recommendation engines to tailor experiences in real time. The Web Suite plays a big role here, helping teams optimize websites so the user experience feels both dynamic and relevant. Beyond that, reviewers consistently appreciated journey automation, being able to coordinate campaigns across email, SMS, push notifications, in-app messages, and web from a single place.

And integrations? Insider performs surprisingly well here. Its integration APIs and data import/export tools both hold a 94% satisfaction rating on G2, based on 450+ reviews, showing how reliable the platform is at connecting with other tools and systems. Many marketers also liked the breadth of partner applications available, making it easier to fit Insider into existing stacks without heavy IT work.

insider

That said, there’s still room for improvement. Several users mentioned that reporting and analytics could go deeper, especially for surfacing granular or cross-regional performance insights. While the existing dashboards cover most needs, advanced teams sometimes want more flexibility for slicing and exporting data.

Another point was the initial learning curve. Insider packs a lot of functionality, and for teams new to lifecycle marketing platforms, it can feel overwhelming at first. However, reviewers noted that the documentation and support team help bridge that gap during onboarding.

Once you get past those initial friction points, the channel breadth and orchestration really stand out. Teams reported measurable wins across email, SMS, web, and push — not just running campaigns in silos, but making channels work together seamlessly. And Insider’s customer support? It consistently earns appreciation for being strategic, proactive, and genuinely helpful in setup and optimization.

If personalization at scale is your priority, Insider is one of the most feature-rich and forward-looking platforms I’ve tested. It’s not just built for multichannel marketing; it’s built to make those channels work together in ways that actually drive retention and revenue.

What I like about Insider: 

  • Segmenting audiences feels effortless. I kept seeing praise for how easy Insider makes it to segment users based on behavior, geography, or other attributes. 
  • Personalization actually works across channels. I like that I can tailor messaging for different audiences without rebuilding campaigns from scratch every time.

What G2 users like about Insider: 

The Insider team and the real-time experience personalization feature, mainly based on user behavior, are extremely valuable. The variety of automation, segmentation, and A/B testing tools allows for working with great precision in CRM strategies and digital performance. Additionally, the integration with channels such as email, web push, and app is smooth and very well structured.”

 

Insider Review, Alexandro O.

What I dislike about Insider:
  • I noticed that while Insider covers most reporting needs, advanced analytics could go deeper, especially if you’re looking for granular or cross-regional performance insights. Teams wanting more flexibility in slicing or exporting data might find the dashboards a bit limiting.
  • There’s also an initial learning curve. With so many features packed into one platform, it can feel overwhelming for teams new to lifecycle marketing tools. That said, the documentation and support team do help bridge the gap during onboarding.
What G2 users dislike about ZoomInfo Sales:

Our tech stack caused more issues than expected when implementing Insider’s tool. As a result, the onboarding timeline was presented too optimistically. We should have prepared better in advance to manage internal expectations more effectively.”

Insider Review,  Marijn P. 

2. Braze: Best for cross-channel messaging and campaign automation

Braze is rated 4.5 out of 5 stars on G2, based on 1,200+ reviews, and after testing it myself, I can see why it’s such a trusted name in mobile marketing. It’s the platform that comes up when teams need serious cross-channel messaging power, with a reputation for being both robust and scalable.

The platform is packed with advanced functionality, but it doesn’t feel locked behind layers of complexity. What stood out most to me was the depth in segmentation, orchestration, and personalization. Yes, there’s a learning curve, but once you’re over that, the payoff is big.

The Canvas journey builder was a personal favorite. Reviewers rave about it! It’s a clean, visual drag-and-drop interface where you can map onboarding flows, re-engagement campaigns, transactional messages — anything, really. Paired with Braze’s powerful segmentation engine, you can build nuanced audience groups based on behavior, events, and attributes, then engage users across push, email, in-app, and more, all in one flow.

Personalization is another standout. Braze uses Liquid templating to let you insert dynamic content and tailor experiences in real time. Once you’re up to speed, it’s incredibly effective, whether you’re referencing past behaviors in your messaging, adjusting send times, or customizing content based on location or app activity.

G2 users also appreciated onboarding. Braze doesn’t just hand over the keys and wish you luck; they pair you with a customer success manager, walk you through a structured setup, and help guide both technical and strategic implementation. That kind of support makes a difference when you’re learning a platform this robust.

braze

That said, Braze isn’t without challenges. The documentation is thorough, but it assumes some technical know-how, especially around Liquid scripting and API integrations. If your team is newer to customer engagement platforms or light on technical resources, expect to spend some time ramping up.

A few users also mentioned that while UI is feature-rich, it might not be beginner-friendly. There’s a lot of power under the hood, and sometimes it feels like you’re just scratching the surface. Some reviewers wished for more contextual tips and guided walkthroughs to help speed up the learning process.

Still, if you’re looking for a serious mobile marketing platform with the flexibility to scale across channels and teams, Braze delivers. It’s ideal for companies running complex customer journeys, experimenting frequently, and personalizing at scale. Once you’re in the rhythm, the control and clarity it gives you are worth the initial learning curve.

What I like about Braze:

  • I see G2 users value Canvas, Braze’s visual campaign builder. It lets users map out multi-step messaging flows across push, in-app, and email, and see how everything connects. For someone managing complex campaigns, that kind of visibility is a game-changer.
  • Many marketers (myself included) appreciate that Braze supports Liquid templating. It means I can personalize messages with user data (names, last actions, or preferences), without needing heavy engineering help.

What G2 users like about Braze:

Braze just gets it. It’s super easy to use and implement, brings all your channels together, and lets you build smart, personalised campaigns without the tech headache. Perfect for busy teams who want to move fast and make real connections. There are tons of resources, and I also love the community feature.”

 

Braze Review, Sanjana M.

What I dislike about Braze:
  • Some documentation assumes technical knowledge. While the docs are thorough, they often expect you to already understand concepts like API calls or Liquid syntax. For marketers without a technical background, this can make the learning process slower.
What G2 users dislike about Braze:

There’s room for improvement in the UX of some of its features. For example, heatmaps of your emails to see clicks are only available for desktop view, not mobile view. In the Canvas and Campaigns homepages, there are too many columns taking up space, and when you unselect some columns from view, there is no way to save this as your default – you need to unselect these every time.

Braze has a lot of potential to improve its reporting features, as these are lacking and clunky.” 

Braze Review, Emma N. 

3. CleverTap: Best for retention-focused mobile marketing

CleverTap is one of those platforms that quietly powers a ton of retention and engagement strategies, especially for mobile-first teams. After digging through G2 reviews and real user feedback, it became clear to me why it stands out. It’s ranked 5th easiest to use in the mobile marketing software category on G2, out of 100+ products, which says a lot about how approachable it feels for teams focused on fast execution.

At its core, CleverTap is built for mobile marketing teams that care deeply about user journeys, churn reduction, and lifecycle automation. And from what I’ve seen, it excels at combining engagement, analytics, and messaging into one unified platform.

One of the first things that stood out to me and to G2 reviewers is how structured and intuitive the segmentation and campaign tools feel. CleverTap makes it easy to create personalized messages, whether it’s email, push notifications, or in-app alerts, and tie them to real-time behavioral data. A lot of marketers described it as flexible and fast, especially when you’re building segments on the fly or reacting to user drop-offs.

I also saw repeated mentions of CleverTap being a true partner for growth. G2 users talked about reducing churn, improving retention, and even tracking app uninstall rates — something many platforms overlook. What I appreciated was how clearly CleverTap surfaces these insights and links them to actions, like sending a re-engagement message or triggering an onboarding reminder.

On the creative side, the drag-and-drop builder is a fan favorite, and I can see why. It’s not just for email; it powers push and in-app campaigns, too. G2 reviewers consistently called out how easy it was to build polished campaigns without leaning on a designer. Automation flows earned praise for being clear, customizable, and reliable once they’re set up.

clevertap

That said, CleverTap isn’t without trade-offs. The biggest friction point I noticed — both in my experience and in G2 reviews — is pricing. Several users mentioned that while they love the feature set, the cost can be a barrier for smaller or early-stage companies, especially if you’re not running high-volume campaigns yet.

I also encountered feedback about usability. Even though CleverTap is ranked highly for ease of use, some G2 reviewers noted that the platform’s breadth can feel overwhelming at first. The documentation helps, but the learning curve is there, particularly if you’re managing both the analytics side and the campaign logic without prior experience.

That said, CleverTap holds a strong 4.6/5 rating on G2, with high marks for personalization, automation, and analytics. It integrates with major mobile and web frameworks, offers real-time data tracking, and supports multi-channel engagement across push, email, in-app, and SMS. They offer personalized demos and structured onboarding, which many G2 users said helped them ramp up successfully.

If your team is scaling fast and ready to dive deep into lifecycle marketing, CleverTap has real potential. I’d recommend it most to product marketers, growth teams, and mobile-first businesses that want deeper control over retention strategies and customer journeys. Just be prepared to invest in onboarding and budget accordingly if you’re a smaller team.

From what I’ve seen and what G2 reviewers consistently say, CleverTap is a powerful platform that brings your engagement, segmentation, and behavioral data under one roof, giving you the tools to act faster, personalize better, and retain smarter.

What I like about CleverTap:

  • One of the things I appreciate most is how CleverTap helps track uninstall rates, understand user drop-off points, and act on that data. It’s not just a messaging tool, it actually helps me hold onto users longer.
  • I really value that I don’t have to switch between platforms to understand user behavior, build campaigns, and track performance. CleverTap brings those pieces together, which makes my workflow much smoother.

What G2 users like about CleverTap:

What I like best about CleverTap is how it makes connecting with customers feel less like a guessing game and more like a smooth conversation. It’s super smart at understanding what users want, sending the right message at the right time, and helping businesses grow without all the hassle. Basically, it’s like having a marketing genius on your team who never sleeps.”

 

CleverTap Review, Achyuth F.

What I dislike about CleverTap:
  • The pricing feels out of reach for smaller businesses. I came across several comments about how expensive CleverTap is, especially for startups or early-stage teams. It’s packed with features, but you’ll definitely feel the cost if you’re not using it at scale.
  • A few noted that while the platform is highly capable, getting fully up to speed takes time, especially when managing both analytics and campaign logic without prior experience.
What G2 users dislike about CleverTap:

“When I try to send notifications to users, I occasionally encounter an error called ‘Chrome: failed.” This minor issue has cost me valuable time. Additionally, when attempting to send a notification targeting a single user, I see multiple “Send Push” options in the table, but only one of them actually works. This can be confusing and inefficient.”

CleverTap Review, Dennis J.  

4. Textedly: Best for easy-to-use SMS marketing for growing teams

Textedly wasn’t the first SMS marketing platform I explored, but it surprised me with how streamlined it makes day-to-day texting. In a space crowded with full-stack marketing suites, Textedly focuses on what many small and mid-sized teams actually need: fast, no-fuss texting without a huge learning curve. And based on the G2 reviews I read, a lot of users agree.

The ease of sending bulk text messages and setting up auto-responses with keyword triggers came up again and again in G2 feedback. I saw users repeatedly praise how simple it was to configure something like “TEXT JOIN to 12345” and instantly add a contact to their list or trigger an automated follow-up. On G2, this Bulk SMS feature holds an impressive 93% G2 Satisfaction Score, based on 492 reviews. It’s the kind of small feature that saves serious time when you’re managing outreach at scale.

Contact management and message scheduling were another highlight. Whether people were uploading CSV files, segmenting lists, or setting up recurring campaigns, G2 reviewers talked about how smooth the process felt. For busy teams running appointment reminders, flash sales, or event notifications, that kind of speed to launch really matters. The Text Scheduler feature is rated 90% by 463 reviewers, showing how much users value the ability to automate messages on specific dates and times.

I also noticed G2 users consistently call out Textedly’s two-way messaging. You can manage customer replies right in the dashboard, which makes it easy to turn a one-way text blast into a real conversation. Several service businesses mentioned how helpful this is when answering customer questions on the fly.

And one of the biggest positives? The support team. Across dozens of G2 reviews, users praised Textedly’s support for being responsive, clear, and genuinely helpful. Whether it was migrating from another platform, troubleshooting deliverability issues, or walking through the 10DLC registration process, the support team showed up as a key reason people stuck with Textedly.

textedly

That said, no tool is without trade-offs. One of the downsides I saw was how emojis and special characters impact message counts. Several G2 reviewers mentioned that adding a single emoji could split your text into multiple messages, eating into your monthly plan faster than expected. For teams who like adding personality to their texts, that’s something to watch.

The other friction point was 10DLC registration. While this is an industry-wide process, some G2 users said the steps could be clearer, and they leaned heavily on the support team to get everything sorted. I also came across feedback from teams migrating from older platforms. While most people successfully made the switch, a few felt the migration process could have been smoother and more hands-on.

Overall, I’d recommend Textedly for small and mid-sized teams who want to run SMS campaigns without hiring an ops team. It’s especially useful for businesses focused on sending clean, on-brand messages rather than building complex customer journeys.

Pricing starts around $26/month for smaller plans and scales based on message volume. There’s a free trial if you want to take it for a spin before committing.

What I like about Textedly:

  • The intuitive dashboard is amazing. It allows users to reach members directly through SMS campaigns, which is much more convenient today. I like the ease of use when navigating through the dashboard. 
  • I saw a lot of praise for how quickly the support team jumps in to help. Whether it’s setting up a campaign or troubleshooting message delivery, they don’t leave you hanging.

What G2 users like about Textedly:

I love how easy it is to compose and send a message! There aren’t a lot of steps to take, and the things you have to complete to send a message are all on the same screen. Practically no matter which page you’re on, you always have your current message count in view, so there’s no question about what’s available to use. If you need more messages for the month, there’s a clear area to upgrade or simply buy what you need for the time being. The platform is easy to navigate and train someone else to use. If there’s anything we need help with, there’s always a customer support bubble at the bottom right of the screen to reach out and ask questions.” 

 

Textedly Review, Daneisha S.

What I dislike about Textedly:
  • I saw a few G2 reviewers mention that adding emojis unexpectedly increases your message count. For small businesses, this can add up quickly, especially when sending messages at scale, leading to higher-than-expected costs.
  • The 10DLC registration process also caused some friction. While it’s an industry-wide requirement, a few users felt the steps lacked clarity and needed extra help from the support team.
What G2 users dislike about Textedly:

The migration from Textingbase to Textedly and the lack of documentation for completing the migration process, I was asked to complete on my own. Thank goodness the customer support team was there to assist and guide me through the process. Completion of the 10DLC process was painful and overly complicated. Weird system hiccups in some of the processes (for ex bulk contact import).” 

Textedly Review, Ed H. 

5. Attentive: Best for SMS and mobile messaging for e-commerce

Attentive is one of the first names I hear when people talk about SMS and mobile marketing for e-commerce. It’s a platform designed to drive conversions, grow subscriber lists, and help brands own their mobile relationship with customers. 

And with a 4.7 out of 5 rating on G2, based on 600+ reviews, the results speak for themselves.

The first thing I noticed across reviews and in my own testing is how quickly teams scale SMS with Attentive. G2 reviewers consistently mentioned how fast they launched campaigns, grew subscriber lists using pop-ups, and turned SMS into one of their highest-performing channels. I also saw a lot of love for the AI-powered content suggestions, which help marketers craft better messages without having to start from scratch every time.

Customer support was another standout. I read dozens of G2 reviews highlighting how proactive, responsive, and strategic their customer success managers are. Whether during onboarding or when refining a campaign strategy, users said they never felt like they were figuring things out alone.

The platform also makes it easy to create on-brand signup units like pop-ups and banners, and to automate key flows such as welcome series and abandoned cart reminders. Several G2 users mentioned they were able to ditch third-party agencies or extra tools because Attentive covered everything they needed to run a full SMS program in-house.

Attentive

That said, not everything is seamless. One of the most common critiques in G2 reviews was that the admin dashboard isn’t fully optimized for mobile. Users mentioned that launching or editing campaigns works best on desktop, as the mobile experience can feel a bit limited in comparison.

Pricing also came up as a point of friction, particularly for smaller teams or brands with seasonal dips in sales. A few G2 reviewers mentioned that the cost feels steep during slower months, and some said they committed to long-term contracts that felt ambitious at first but limiting later on.

Lastly, several marketers flagged the attribution window settings as something to watch. By default, the attribution window is fairly long, and unless you adjust it, you might end up with inflated results compared to platforms like Klaviyo. It’s a simple setting change, but something multiple G2 reviewers said they wished they had caught earlier.

Even with those watch-outs, Attentive holds strong. It’s one of the top-rated platforms on G2, and the number of e-commerce brands making SMS one of their most profitable channels says a lot. If you’re serious about SMS and want a platform that’s built specifically for e-commerce, Attentive is hard to beat.

I’d recommend it for DTC brands, online retailers, and ecommerce marketers looking to scale SMS revenue without stitching together multiple tools. Just go in with a clear understanding of your contract terms, and plan your spend around seasonal volume shifts. If you’re a marketer like me who values personalization, efficiency, and smart tools, Attentive is built to help your SMS and email channels thrive.

What I like about Attentive:

  • It’s great for growing your SMS subscriber list. Multiple marketers have talked about how effective the signup units and pop-ups are at driving opt-ins. List growth is clearly one of the platform’s real strengths.
  • I saw dozens of G2 reviewers say that Attentive makes it simple to build campaigns, launch pop-ups, and automate messages, without a steep learning curve.

What G2 users like about Attentive:

Attentive is the most comprehensive SMS platform I’ve come across. It’s user-friendly, has tons of great features and capabilities, is reasonably priced, and the customer support you receive is fantastic. They’re always improving and making the platform better, too, which is great. Highly recommend Attentive!”


Attentive Review, Roman B. 

What I dislike about Attentive:
  • I saw several users mention that Attentive’s pricing feels high compared to other SMS platforms, especially if your sales dip seasonally or you’re just getting started.
  • Another point that came up was the attribution window settings. By default, it’s set a bit longer than some marketers expect, which can lead to inflated results compared to other platforms. It’s an easy fix once you know where to adjust it, but several reviewers wished they had caught it earlier.
What G2 users dislike about Attentive:

It is a bit expensive, and I feel it especially when sales are low/slow. I’m also in a 3-year contract, which was ambitious and good at first, but now that business is slow, I’m still stuck with my contract. Sales have been extremely low for me overall, which is reflected in my web traffic, so for the last several months, I’ve sent fewer campaigns to keep my app costs down. My list hasn’t grown as much as I thought it would either, but I’m not sure why. Even before sales slowed down.”

Attentive Review, Brianna D.

6. AppsFlyer: Best for mobile attribution and campaign performance analytics

AppsFlyer is widely adopted by mobile marketers looking to measure, analyze, and optimize their app performance. It’s a popular choice across industries like gaming, e-commerce, and fintech, where accurate attribution and engagement data are critical for scaling user acquisition. AppsFlyer holds an impressive 85% G2 Satisfaction Score for engagement tracking based on reviews, reflecting its reliability in measuring metrics like session length, retention, and exit tracking.

One thing that stood out repeatedly in reviews was how clear and easy-to-view the data is. Multiple users mentioned that AppsFlyer’s dashboards provide a comprehensive snapshot of campaigns, helping teams quickly identify performance trends without toggling between multiple tools. For marketers managing multi-channel campaigns, this clarity is a real time-saver.

AppsFlyer

Another commonly praised feature is granular engagement measurement. Reviewers valued how the platform accurately captures where and when users drop off, which is key for optimizing the app experience. Metrics like retention rates and bounce tracking were highlighted as particularly useful for teams trying to improve lifecycle marketing efforts.

I also came across positive mentions of AppsFlyer’s attribution tracking. Users appreciated being able to see exactly where app downloads originated, whether from ads, UTMs, or organic sources. This made it easier to allocate budgets and double down on high-performing acquisition channels.

But there were a few recurring points of feedback to keep in mind. Some reviewers felt the dashboard customization could be more flexible, especially for teams that wanted deeper segmentation or more advanced reporting. Others mentioned that while the platform is powerful, it can feel overwhelming at first and may require time to fully understand its more advanced features.

Even so, AppsFlyer consistently earns high marks for its data accuracy, campaign insights, and breadth of measurement capabilities. For mobile marketers who want reliable attribution and actionable analytics in one place, it remains a top-tier choice.

What I like about AppsFlyer:

  • AppsFlyer is a reliable, real-time attribution across all our marketing channels. It gives us a clear, unified view of performance, helping us make smarter decisions and allocate budget more effectively.
  • Seamless stats and analysis on mobile advertising tracking. Appsflyer gives you a lot of data to analyze your campaigns. The data is easy to understand and available in different formats for consumption.

What G2 users like about AppsFlyer:

“I have been using Appsflyer for quite some time now, and it has made my life easier by providing quick analysis and reporting. Another great part about it is that it enables integrations with all the major platforms like Meta, Google, etc.”

 

AppsFlyer Review, Simran H. 

What I dislike about AppsFlyer:
  • There’s also an initial learning curve, as the platform packs a lot of powerful attribution and engagement features. New users may need time to fully understand its advanced capabilities.
  • I also came across a few comments about the default dashboard feeling limited. It lacks some polish and flexibility, and customization options aren’t as robust as users expected.
What G2 users dislike about AppsFlyer:

Data Downloading is a huge issue; you can only download data for 90 days at a time. The support team keeps adding to one another when we escalate issues to them. However, brand integration takes a lot of time.”

AppsFlyer Review, Dixita P. 

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Best mobile marketing software: Frequently asked questions (FAQs)

Got more questions? G2 has the answers!

Q1. What’s the best tool for mobile marketing in retail?

Attentive is a top choice for retail and e-commerce brands. It offers personalized SMS campaigns, deep Shopify integration, and even text-to-buy functionality, making it highly effective for driving conversions in retail environments.

Q2. What are the best-rated mobile marketing service for small businesses? 

Textedly is highly rated among small businesses for its simplicity, quick setup, and affordability. Its high-volume SMS support, keyword opt-ins, and unlimited contact groups make it easy for lean teams to execute powerful text campaigns without a steep learning curve.

Q3. What are the leading apps for mobile marketing automation?

Braze and Insider both lead in mobile marketing automation. Braze shines with Canvas Flow, a drag-and-drop journey builder that automates customer engagement across mobile, web, and messaging. Insider leverages AI-powered segmentation and predictive triggers for real-time engagement, making it a strong enterprise contender.

Q4. Which mobile marketing software is preferred by ecommerce brands?

Attentive is purpose-built for e-commerce brands. Features like personalized product recommendations, SMS promos, and seamless Shopify sync make it a favorite for online stores looking to scale mobile revenue.

Q5. What are some easy-to-use mobile marketing apps for tech companies? 

CleverTap is a great fit for tech companies focused on user retention and engagement. It combines user analytics, in-app messaging, and A/B testing in one intuitive platform, helping fast-moving product teams iterate quickly.

Q6. Affordable mobile marketing solutions for local businesses?

Textedly is the most budget-friendly option here. With plans starting at $26/month for 600 texts, it’s ideal for local businesses who want to stay connected with customers through SMS without overspending.

Q7. Which mobile marketing software has the best customer support?

While all the tools offer customer support, Braze and Insider are frequently praised by mid-market and enterprise teams for their dedicated onboarding and solution engineers. For smaller teams, Textedly is known for responsive support and easy setup, helping non-technical users succeed quickly.

Ready to dial up your engagement?

After comparing 15+ mobile marketing platforms and digging into what real users on G2 had to say, it’s clear there’s no one-size-fits-all solution here either. The best mobile marketing software depends on what your team’s trying to solve. Some tools prioritize simplicity and speed. Others go deeper on personalization, orchestration, or analytics, but take more time to master.

What matters most is finding a platform that helps you build meaningful customer moments without slowing your team down. If it helps you connect faster, segment smarter, and drive measurable results, it’s doing its job. This list is a starting point. The right pick? It’s the one that fits your team’s size, channel mix, and growth goals.

Want to take your mobile strategy one step further? Check out the best location-based marketing software to deliver even more targeted, real-time experiences.

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