Culture

Google Unveils a Digital Marketing & E-Commerce Certificate: 7 Courses Will Help Prepare Students for an Entry-Level Job in 6 Months

January 31, 2025
Ever Current News


Sev­er­al years ago, Google launched a series of Career Cer­tifi­cates that will “pre­pare learn­ers for an entry-lev­el role in under six months.” Their first cer­tifi­cates focused on Project Man­age­ment, Data Ana­lyt­ics, User Expe­ri­ence (UX) Design, IT Sup­port and IT Automa­tion. And they have since released a cer­tifi­cate ded­i­cat­ed to Dig­i­tal Mar­ket­ing & E‑Commerce, which incor­po­rates train­ing on lever­ag­ing AI to enhance mar­ket­ing strate­gies and e‑commerce oper­a­tions.

Offered on the Cours­era plat­form, the Dig­i­tal Mar­ket­ing & E‑Commerce Pro­fes­sion­al Cer­tifi­cate con­sists of sev­en cours­es, all col­lec­tive­ly designed to help stu­dents “devel­op dig­i­tal mar­ket­ing and e‑commerce strate­gies; attract and engage cus­tomers through dig­i­tal mar­ket­ing chan­nels like search and email; mea­sure mar­ket­ing ana­lyt­ics and share insights; build e‑commerce stores, ana­lyze e‑commerce per­for­mance, and build cus­tomer loy­al­ty.” The cours­es include:

In total, this pro­gram “includes over 190 hours of instruc­tion and prac­tice-based assess­ments, which sim­u­late real-world dig­i­tal mar­ket­ing and e‑commerce sce­nar­ios that are crit­i­cal for suc­cess in the work­place.” Along the way, stu­dents will learn how to use tools and plat­forms like Can­va, Con­stant Con­tact, Google Ads, Google Ana­lyt­ics, Hoot­suite, Hub­Spot, Mailchimp, Shopi­fy, and Twit­ter. The cours­es also focus on some time­ly AI topics–like how to kick­start mar­ket­ing strat­e­gy ideas with AI, or use AI to help you under­stand your audi­ence.

You can start a 7‑day free tri­al and explore the cours­es. If you con­tin­ue beyond that, Google/Coursera will charge $49 USD per month. That trans­lates to about $300 after 6 months.

Explore the Dig­i­tal Mar­ket­ing & E‑Commerce Pro­fes­sion­al Cer­tifi­cate.

Note: Open Cul­ture has a part­ner­ship with Cours­era. If read­ers enroll in cer­tain Cours­era cours­es and pro­grams, it helps sup­port Open Cul­ture.

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